3 Tips: How To Get More Subscribers With The ‘One Channel’ Layout
Have you switched? We’ve seen a mix of both new and old channel layouts in the VISO Community. Some of you have even told us you’ve tried the new layout, but have since gone back to the old. Word on the street is that Google will wait until mid-May for most partners to complete the transition. So we’re using this time to discover the best way to use the new layout before it becomes mandatory. Here are some notes we’ve found useful.
The new design showcases playlists more prominently beside videos. Since curation is the buzzword at YouTube these days, remember to:
- Consider using URL shorteners such as bit.ly or goo.gl in your video description to make it easier for your viewers to share playlist links. Clicktotweet is a pretty spiffy one which encourages people to share your videos on Twitter with 1 click.
- Pick playlists that showcase your most popular videos. Think about what motivates people to visit your channel.
- Write video descriptions shorter than 144 characters, otherwise they may be truncated
- Write titles with less than 45 characters.
2) Channel Avatars
If you have text in your avatar, think about the fact that avatars are a quarter of the usual size when viewed in the Channel Guide and other searches. Consider how these look in a smaller square:
- signature colours
- brand symbols
3) Subscribe Video
We’ve talked about this before, but it’s important enough to emphasize yet again. A compelling subscribe video is a great opportunity to convert one-time visitors to loyal fans. Think of it as an ad for your channel. When you’re planning out this video, keep in mind the following:
- Call to Action: Can’t say this enough – you need to ASK people to subscribe
- Text: Have text and annotations in the video as well as in the video description
- Context: A viewer who watches this video may have seen one of your videos already
- Length: There is no ultimate length, but YouTube recommends that shorter is better
Those who subscribe to your channel are your fans and more than likely to share your videos with their friends. A good way to think about content strategy is to focus 60 percent of it on entertaining your audience, 30 percent on content that inspires them and 10 percent on self-promotion.
Do you hate, love, or are you still indifferent to the ONE Channel layout? Tweet me @phohop or email me at firstname.lastname@example.org.
Written by Priscilla Ho, Social Media and Marketing Specialist at BroadbandTV.