Grabbing a Bigger YouTube Audience With Smart Scheduling

January Event

Ever wonder how some of the biggest YouTubers made it to online stardom?  Sure, there are plenty of factors that go into success on our beloved video platform like content quality, personality, and personal marketing – but what about timing?

Believe it or not, people are still used to the old format of traditional television where your favourite shows are scheduled to air at a particular time on a particular day every week.  So, with that in mind, what’s a smart content creator like you supposed to do with that information?  It’s time to talk about scheduling your videos properly.  Scheduling intelligently is more important than you might think, and here’s why…

Primetime on TV = Peak Hours on YouTube

You’re probably familiar with the term “Primetime,” which refers to the most coveted timeslot for TV show producers.  But why is it so important?  Well, Primetime got its name because it’s when TV stations are most likely to have the highest viewership numbers – usually from about 7p.m. to 11p.m. in the U.S.. Producers fight for this timeslot because advertisers will pay top dollar to hit that many eyeballs during Primetime, which turns into more dollars for the producers.

Being a content creator is a bit of a different beast, but the concept still applies in a lot of ways.  YouTube takes quite a few things into account when recommending videos to people on searches, and a big factor that it considers is how recent the upload is.

On top of it all, every content creator’s target audience has peak times in viewership – and it’s a good idea to consider your audience peaks “Primetime” for your uploads.  Aligning your uploads with peak times can be a big factor in getting seen, and it’s a great thing to think about to get the most out of every video.  Even pushing a video back an hour can land you quite a few more views in the long run.

For those of you with VISO Catalyst, the Smart Scheduler in the uploader does all of this for you.  But if you aren’t a VISO Partner and don’t have access to our exclusive companion platform, you can find peak viewership hours in your channel’s analytics section – it may take some time to get used to, but you’ll get the hang of it!