How to Grow Your YouTube Audience Using Facebook

Now that your YouTube channel is established, you should look for different ways of expanding your audience. Facebook still holds the title of top site for driving referral traffic so it’s one of your best bets for growing your viewership.  So, do you post links on Facebook to your YouTube channel?  Sure.  Ask your Facebook fans to check out your channel?  Definitely.  But even more effective than link posting is embedding your entire YouTube channel on your Facebook page. Integrating your channel into Facebook is one of the most important steps you can take for increasing your views and expanding your audience. By allowing your audience to watch your channel through Facebook, you are increasing your views in a number of ways.  Firstly, if you want to boost the popularity of your channel, you need to place your videos in as many different platforms as you can – and at least one of those placements should be Facebook. Secondly, by embedding your channel on Facebook, you are working with an audience who already follows your brand. You are just making it easier for them to access the video content they are already looking for.

Here are a few applications you can use to create a tab on your Facebook page – both paid and free versions. Check out our list below and start experimenting!

Involver: This popular free Basic app not only embeds your channel, it also provides a forum for fans to comment, share, and subscribe to all your video content.

Tabfusion: This paid app allows you to include uploads, favorites, and playlists, as well as customize the tab with your own background image.

North Social:  A couple of different options are provided here in this paid app:  The Video Premier app displays a single large frame format page – great for releasing an important new video. You could also try the Video Channel app which embeds the entire YouTube channel on Facebook and also syncs directly with it.

By Karen Young Chester, Social Media and Marketing Strategist for BroadbandTV.  You can email her at socialmedia[at]