Thumbnail Optimization on YouTube

How Thumbnail Optimization Can Lead to Significant More Viewership for Your Videos

By Mehrdad Fatourechi

YouTube encourages its partners to create customized thumbnails for their videos. The rationale is obvious: a thumbnail is the first glimpse that a user can have of a particular video. The more attractive a thumbnail is, the higher is the chance that the user clicks on the video and views it (leading obviously to more revenue for content owners).

Thumbnail optimization should definitely be part of your content deployment strategy on Youtube. YouTube playbook gives Thumbnail optimization an Impact Rating of 5, indicating that it has a major impact on related metrics (such as video ranking and video views).

So what are the guidelines for choosing thumbnails? YouTube playbook summarizes the properties of a great thumbnail very well:

[message_box type=”info” icon=”yes”]So how can you create great thumbnails? If you’re already a partner with the VISO Network click here to keep reading. If you are not yet a VISO Network partner you can apply to join the VISO Network by clicking here.[/message_box]