How to Use the First 15 Seconds to Hook Your Audience
Within 10-15 seconds, a viewer will decide to keep watching your channel or click away to another video. Here’s how to get your hooks into your audience and keep them watching! Follow these 3 steps – in this order – to capture and sustain people’s attention:
- Show something compelling and engaging.
- If the teaser focuses on the personality, the host should welcome the audience, ask a question, and tease the rest of the video.
- If the teaser is content, show a quick clip of the most exciting part of your video.
- Keep your packaging and branding short – 5 seconds is the optimal length.
- Make sure the branding is secondary. The personality or the content is the star of your video, not the branding.
- Or make sure the branding has compelling content within it that entertains the viewers.
3) “The Meat”
- Get to main point of your video – which is to show great content.
- Make it clear to your viewers what your video is about. If there’s any confusion, you’ll lose your viewers.
Follow these three easy steps to structure your videos and you’ll be sure to get people watching – and continuing to watch.
[Source: YouTube Creator Playbook Version 2]
By Karen Young Chester, Social Media and Marketing Strategist for BroadbandTV. Tweet her @karenychester or @viso or email at socialmedia[at]broadbandtvcorp.com.