How to Use the First 15 Seconds to Hook Your Audience


Within 10-15 seconds, a viewer will decide to keep watching your channel or click away to another video. Here’s how to get your hooks into your audience and keep them watching! Follow these 3 steps – in this order – to capture and sustain people’s attention:

1) Teaser

2) Branding

3) “The Meat”

Follow these three easy steps to structure your videos and you’ll be sure to get people watching – and continuing to watch.

[Source: YouTube Creator Playbook Version 2]

By Karen Young Chester, Social Media and Marketing Strategist for BroadbandTV. Tweet her @karenychester or @viso or email at socialmedia[at]