Introducing The New VISO
We hope everyone is having a great Thursday!
This year, we have started a bunch of cool initiatives to make our network better and we can’t wait to get you involved. As many of you may have noticed, we have re-branded all of our YouTube and social media pages as well as our website. As a young and upcoming company, we went through the growing pains that came with our incredibly fast development. During this wild journey, we’ve come to understand what we stand for, and where we’re going. Our new identity reflects the exciting direction we are taking VISO, and during the re-branding process we dug deep to pinpoint who we are and what we want to achieve for our partners. It all started with the question:
Why does VISO even exist?
VISO, as a part of BroadbandTV, exists to help content creators like you to succeed online. All the stuff we do revolves around this simple but powerful purpose. We believe that content creators like you are leading a digital revolution, and we’re aiming to create the coolest and most advanced network to help you become successful while doing what you love.
What we believe in.
During the re-branding process, the staff at BroadbandTV explored the beliefs that we’re building the VISO network on. These beliefs were challenged over and over (in a loooong and intense strategy session) until we felt they were REAL to us as a group. Our culture is built on these beliefs and they help guide our day to day decisions.
Creativity is a way of thinking, problem-solving and innovating
Collaboration is the best way to spark cool ideas
Passion + Drive = epic results
It’s important to Care about the people we work with, and the people we work for (you).
Our new logo and identity.
We re-designed the logo to connect with content creators. The style and shape of the logo reflects the modern nature of our industry and the ‘O’ was intentionally created to represent a spotlight. And as content creators, the spotlight is where you belong. The new look for VISO is adaptable with all of our branded verticals, yet recognizable no matter where it is used.
We would love to hear your feedback on our new logo and identity – reach out to us on Twitter and Facebook and let us know what you think! If you would like a branding kit (which includes a slick animated intro) to use on your YouTube and social media pages, please reach out to us at firstname.lastname@example.org.
Head of Brand and Marketing