3 Crucial SEO Tips You’re Probably Missing

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A recent comment on our blog stated that content creators want to learn more about how YouTube’s search engine works. Well, it works the same as Google’s (CNET). Playing with captions, quality keywords, and calls to action (CTA) are three moves your videos can take to get friendlier with YouTube’s search engine.

1. Captions

Did you know YouTube also crawls content in the Closed Captions? You can add as many language subtitles as you want, which should help with appealing to foreign audiences. Adding a transcript in the description box of your video is something you might want to try as well because Google indexes the text there. To quote an article from Search Engine Journal, “transcripts and captions can help your video get found in Google and YouTube search results because, by adding a transcript, you are providing search engines with the exact content of your videos as content that can be crawled in addition to the title, description, keywords, and tags.”  Check out our blog post for steps to use CaptionTube.

2. Relevance

As you know, the best measure of relevance is the video title. Don’t underestimate YouTube and Google’s suggestions for commonly searched phrases (type in the main keyword in the search bar and you will see suggestions below). YouTube even gives more relevancy credit for video file names that have proper keywords, so don’t just upload videos named MOV001.mp4!

YouTube also gives more relevancy credit for videos that have longer watch times. It’s a good way to measure the quality of a video, so make sure you deliver the corresponding content your title sells.

Tags should have the same keywords as your video title, with the most relevant ones typed in first. Including tags from other popular videos is also another way to boost SEO.

3. Other Practical Tips

HD videos outrank standard definition videos. Try uploading at 1080p whenever possible. The logic is if the user takes the time to upload at this quality, the content should also generally reflect that back.

 User engagement, which is reflected in the number of favorites, comments, and likes a video gets are also used to reflect the quality of the video.

 Try giving an explicit call to action to like and/or subscribe to your channel and let us know whether it helps!

By Priscilla Ho, Social Media and Marketing Specialist at BroadbandTV Corp.
Questions or Comments? Email socialmedia[at]broadbandtvcorp.com or tweet @VISO