Top 3 Tips to Keeping Your YouTube Subscribers
You may have a solid handle on optimization, creating great thumbnails, and all the other knick-knacks that help you to build your subscriber base, but so many YouTubers forget that it’s just as important to keep the audience that you already have. It’s not as easy as it sounds.
The world of online video is rife with short attention spans, which can be good for people with new and wacky ideas, but can be bad if you’re trying to maintain a healthy consistent audience. A good core group can actually encourage even more subscribers, kind of like a one-two punch. Here are our top 3 tips to maintaining that core community!
#1 Involve and Interact
Social media is a conversation, not a one-way street. Involve your audience in your videos by asking questions and sparking conversation in the comment section. When that interaction happens, jump in as often as you can! Loyal fans will be stoked at the opportunity to talk with you directly, and audiences will comment more often if there’s a chance you might respond to their chatter.
#2 Keep it Interesting – But Don’t Rock the Boat!
Viewers are more responsive to new content if it’s coming from someone they already know, so don’t be afraid to explore new ideas with your content! Put a twist on one of your series with your next episode. Add something new and exciting.
But this can be a tough balance. Not everyone is receptive to change, so it’s important to think about exactly HOW you’re changing up your content, and whether your audience is likely to latch onto it. This means watching as your audience interacts with your videos: where are their comments coming from? What excites them? What upsets them?
#3 Build a Need For Your Content
This sounds obvious, but there’s a real art to making your content a necessary part of a viewer’s week. It really comes down to…
- 1. Building or choosing a series that people are latched on to
- 2. Releasing this content regularly (e.g. every Tuesday) so they can expect to see it
- 3. Edging out competing channels with higher-level content
Online video is a competitive space, and keeping your subscriber base is really important to your success. Following these 3 easy tips is a good start in making those subscriptions last! Remember, VISO Catalyst is also a big help in getting found!