Why It’s Best To Be Engaging

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The YouTube divide isn’t just black-and-white and there’s an important middle ground between viewing and posting. People, you see, want to not only watch the latest uploads, they want to share them with their friends and sometimes give their own two-cents. Engaging in a little chit-chat every now and then with your audience is a key element to running a successful YouTube channel.  Reward them for sharing and commenting on your uploads, it makes even most casual viewer feel valued and that’s always a good thing.

3 things to remember when it comes to YouTube engagement:

1. Positive Reinforcement: Despite how many people give your video a thumbs up, positive comments can be tough to come by depending on your audience. Look for these positive commentators and try responding to them in a way that makes them feel good about having taken the time to do so.

2. Solving Problems: If you put on your problem-solving hat your viewers will appreciate it, even if you can’t resolve whatever issue or question they have.

3. Ignore the Trolls: Don’t feed into these detractors and keep it focused on viewers who actually might help you improve your channel.

VISO Catalyst’s Engagement Tool can help you track comments and specific viewers on your channel so you can respond to them effectively.  Better still, it also points out influential YouTubers that are participating in the chatter on your channel so you can capture every opportunity you wouldn’t otherwise be aware of.  Who knows?  Maybe one of those big influencers would be up for a collaborative video or two if you can turn them into a fan.